House of the Dragon
"Raise your Banners" Integrated Campaign
Vhagar on top of the Empire State Building, NYSE swears allegiance to Queen Rhaenyra, and Leon's bagels creates the "Bacon, Aegon, Cheese" for #TeamGreen.
Brought the Targaryen rivalry to life through a global experiential campaign that blurred the lines between Westeros and reality. Anchored by a 270-foot dragon installation on the Empire State Building, the campaign extended across NORAM, APAC, LATAM, and EMEA through partnerships, physical installations, and CGI out-of-home executions. The activations generated 7.8B social impressions, drove a 626% spike in social conversation, and delivered a 59% lift in awareness, on par with Super Bowl-level advertising.
"House of Drag" Pride Premiere Event
Brought Westeros to NYC Pride with House of Drag, an immersive S2 premiere celebration. The event featured a drag recap of Season 1 by Fagtasia, dueling DJ sets inspired by the rival houses, and themed food, drinks, and merchandise. The event welcomed 675 attendees, generated 5M+ impressions through influencer and user-generated content, and drove $1.5M+ in earned social media value.